Empowering Your Financial Journey

At NM Financial, we provide expert guidance tailored to your goals. From Investments to Wealth Management, we help you make informed decisions for a secure and prosperous future.

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475+

Active Families

425+

Crore of AUM

Saving Money is Wise
But
Investing
is more profitable

Don’t blame your income for the fact that you’re not saving.
A simple fact: It is hard to learn that the Time to save money is when you have it.

Discover Our Services

Rich is what people show, Wealth is what you dont see

Don’t wait for better Investment options. Invest and then wait for better times.

Build Real Wealth

Guidance for Your Financial Future

Our experts are here to help you navigate the complexities of the financial world. We offer personalized strategies to help you achieve your long-term objectives.

Secure Your Future

Choose: Building wealth for kids
or
Kids building their wealth?

As Benjamin Franklin says, “An Investment in knowledge pays the Best Interest”, we believe in START EARLY.

Start Early Today

Wealth Management Expertise

From growing your investments to planning for Financial Freedom, our wealth management services are designed to provide you with peace of mind and financial security

Explore Wealth Solutions

Investments is PERSONAL

We help you in Prioritizing your goals, values, and circumstances by understanding you, rather than following broad trends.

Invest Your Way

Right time to buy?

It is cheaper to buy 10 years early than 1 minute too late.

Start Investing Now

We don’t sell Insurance, we EDUCATE and PROTECT families.

It’s not about how much insurance you need, But how much your family needs if you’re not there.

Protect Your Family

The Path to Financial Freedom

Here's how we help you walk the path, one smart step at a time

Empowering the Next Generation:
Financial Literacy for Young Adults

Money shouldn’t be confusing — it should be empowering 💡

At NM Financial Services, we’re helping young adults build a
strong financial foundation
through our Financial Literacy
Program
— packed with interactive workshops, real-world
investing insights, and easy-to-understand lessons on wealth
creation.

Join us in building a financially literate future! 💰
Learn. Invest. Grow.

Connect to host a session at your college / your office / our
office.

Note: Each of our sessions is customised based on our
attendees.

Enroll Now

Our Services

Goal Based Solutions

Education Fund, Passion Fund, Vehicle Fund, Travel Fund, Home / Estate Purchase, Health Fund, Financial Freedom (Retirement)

Investments

Mutual Fund,
PMS

Insurance

Term Insurance,
Health Insurance

Estate Planning

Will Drafting

Financial Learning

Ravivaar ki Paathshaala

Our Products

We believe that every investor is unique — with different goals, risk tolerance, and financial aspirations.
We focus on understanding your financial journey and recommending investment strategies that align with your life stage, income, and vision for the future.

Mutual Fund

Mutual Fund

Life Insurance

Life Insurance

Health Insurance

Health Insurance

Portfolio Management Services (PMS)

Portfolio Management Services (PMS)

Corporate Fixed Deposits

Corporate Fixed Deposits

Bonds & Debentures

Bonds & Debentures

Loan against Securities (LAS)

Loan against Securities (LAS)

Expertise You Can Trust

Meenu Ladha

Meenu Ladha

Proprietor

Sanjay Ladha

Sanjay Ladha

Founder & CEO

Nidhi Ladha

Nidhi Ladha

Client Management & Admin

Sudesh Barap

Sudesh Barap

Admin & Client Management

Vishal Thakkar

Vishal Thakkar

Client Management

Manthan Doshi

Manthan Doshi

Client Management

Urmila Zanzrukiya

Urmila Zanzrukiya

Systems & Operations

Harshvi Patel

Harshvi Patel

Operations

Values

Values

Mission

Mission

Vision

Vision

Our Values

At NM Financial Services, we operate on a foundation of core values that guide our interactions and decisions:

  • Client First Approach, i.e., prioritising clients' financial well-being over ours — always
  • Personalised solutions tailored to their unique needs
  • Acting with integrity and building trust through transparency
  • Delivering advice backed by insight
  • Staying current, staying relevant to help timely
  • Educating clients to empower their decisions and simplify investing
  • Help clients achieve Financial Freedom
  • Growing relationships, not just portfolios; Committed for the long run — together

Our Mission

To empower individuals to achieve their own definition of success.

  • We grow with our clients by guiding them on a journey of smart, long-term wealth creation — built on trust, knowledge, and clarity.
  • At NM Financial Services, we turn hard work into lasting prosperity through the power of informed investing.

Our Vision

To build: “A Financially Aware and Empowered India”.

At NM Financial Services, we wish to

  • Spread financial literacy, especially among the younger generation — helping people make confident choices, invest wisely, and achieve financial freedom.
  • Create more Financially Independent families — who can live well, give back, and truly secure their future.

Why Our Clients Choose Us

Akshay Kawa

Akshay Kawa

5 stars
Quote

“I wanted to share my experience with NM Financial Service. They have provided me with valuable advice on my investments. The whole NM team is very good, supportive and professionally sound. I really appreciate their support and highly recommend to my friends, family and colleagues for reliable financial guidance, services and customer satisfaction. I am satisfied with their services.”

SR

Swapnali Raut

5 stars
Quote

“NM Financial Services has been my trusted advisor for 18 years. Sanjay Ladha and his professional team provide excellent service with sound investment advice, dynamic portfolio reviews, and ethical guidance. They maintain good documentation and educate investors for wise decisions. I've recommended them to family and friends and will continue doing so.”

Manish Parmar

Manish Parmar

5 stars
Quote

“Their communication is top-notch, explaining complex financial matters in a clear and understandable way. They took the time to understand my goals and tailored a comprehensive plan to achieve them. Their proactive approach and consistent updates have given me confidence in my financial future. Highly recommended for their expertise and dedication to clients' needs.”

SR

Sanjay Rathi

5 stars
Quote

“Totally personalised and professional service to tackle your investment and wealth management needs and also certain additional allied services to take care of your medical/general insurance requirements. For me this is one stop shop to take care of my savings and wealth creation through thoughtful investment plans considering my personal requirements. Keep up the good work.”

MS

Mayank Singh

5 stars
Quote

“Have been working with them for 1.5 years and they have guided well. The team is proactive in telling what all to do in terms of financial investments. Vishal ji is my SPOC and he is very helpful and friendly. Would recommend them to anyone who is looking for financial guidance.”

5 stars

Dipakkumar Patel

5 stars
Quote

“One of the best client oriented Financial Advisors who cares your money more than you. Best in customer services & result oriented group of highly experienced class of people. Think Compounding Think NM Finance.”

Keval Shah

Keval Shah

5 stars
Quote

“Hey everyone! I just wanted to share my experience with NM Financial Service. They have been incredibly responsive and provided me with valuable advice on my investments. Their team went above and beyond to understand my financial goals and helped me make informed decisions. I really appreciate their support and highly recommend them for anyone looking for reliable financial guidance. 📈💼”

Vishwas Kasat

Vishwas Kasat

5 stars
Quote

“Going for investment advice for more than 15 years. And always providing sound advice on what to do and what not to do. Never forcing things on you but giving their point of view with numbers. Always there when investment advice is needed.”

Frequently Asked Questions

About Us
DIY vs DTP
Transaction & Fees
Portfolio
Ravivaar ki Paathshala (Financial Learning)
FAQ

What are our services?

“Life without Plans is like a Taxi without Wheels. You are not going anywhere.” We believe in Goal-Planning-based-Investing. Hence, we provide service for every step:

  • Term-Life Insurance is for your family, who depend on you
  • Health Insurance is the ticket to a world of healthcare opportunities, ensuring you never have to compromise on your well-being.
  • Mutual Fund – for each type of Goal – Short, Medium and Long Term
  • PMS – to have a personalised touch for investing in stocks
  • FD & Bonds – for the debt allocation
  • Estate Planning – for the smooth transition to the next generation
  • Financial Education – A well-understood person makes better decisions

Whom do you cater to?

We cater to a wide range of clients, including:

  • Salaried professionals
  • Business owners
  • Retired individuals
  • NRIs (Non-Resident Indians)
  • HUFs (Hindu Undivided Families)
  • Companies & Corporates (Partnership & LLPs)
  • Trusts (Family, NGO)

We serve clients across all income levels and backgrounds — anyone who intends to grow and manage their wealth wisely.

Do you provide services outside Mumbai or remotely?

Yes, we provide services across India and globally. Whether you're in our city or we’re in yours, we’re happy to meet in person. We also offer remote assistance via calls, video meetings, and email, ensuring convenience no matter where you are.

But we would love to meet if you are in Mumbai or we are in your city.

How do I start investing through you?

It’s easy to begin your investment journey with us. Just follow these 4 simple steps:

  • 🧭 Discuss your financial goals and risk profile with us
  • ✅ Complete your KYC (Know Your Customer)
  • 🗂️ Choose suitable mutual fund schemes based on your needs
  • 💰 Start investing – via SIP (Systematic Investment Plan) or Lump Sum (One-time)

We’ll guide you through the entire process to ensure clarity and comfort at every step.

How can I contact you?

You can reach us via:

📧 Email   📞 Phone Call    💬 WhatsApp

Our team will get in touch with you promptly to understand your needs and provide further assistance.

Do it Yourself (DIY) vs. Do through Professional (DTP)?

Any activity requires specific skills & knowledge to perform. The same applies to money management. If you're able to give your time and effort to learn about it, you can go for a DIY approach. Alternatively, 'Do through professional (DTP)' is always a better option, allowing you to focus on your work/life, and also minimise mistakes along the way.

Why should you work with a Personal Finance Professional or a Mutual Fund Distributor?

We aim to simplify your investment journey by acting as your trusted financial personnel — someone who helps you make informed, confident, and goal-oriented money decisions with consistent guidance, especially during turbulent times.

Our Role:

  • Understand your current financial situation, goals, and risk profile
  • Recommend suitable mutual fund schemes and financial solutions that you as per your needs
  • Help protect, create, and manage your wealth effectively
  • Offer guidance on money matters and financial planning
  • Facilitate smooth investments, redemptions, documentation and regulatory compliance
  • To have a comprehensive look at your family finances
  • Provide ongoing reviews, portfolio tracking, and timely support

Working with a professional helps you save time, avoid costly mistakes, and bring structure and clarity to your finances — especially when life gets busy or the market turns volatile.

Do you provide stock tips or invest in stocks?

No, we do not invest in direct equity, nor do we offer any stock tips.

We believe in long-term, goal-based investing through mutual funds. Following daily stock movements can cause distraction and emotional decisions — which may hurt your financial goals in the long run.

Some Do's & Don'ts while working with us?

  • Discuss complete information and data with your Professional
  • Involving your spouse in the money management process is beneficial
  • Have a long-term orientation to products and investments
  • Ask the right questions before buying/investing in any financial products
  • Take timely action on recommendations from professionals & do a portfolio review
  • Chase your life's financial goals, instead of just high returns
  • Don't ignore document updation – especially updating the nominee
  • Keep your family aware of the investment decisions

What are the common mistakes that can be avoided?

Common financial mistakes include:

  • Investing without appropriate goals.
  • Tagging the wrong investments with the goals.
  • Investing solely based on past performance or rushing into decisions without thorough research.
  • Ignoring taxes and inflation.
  • Going DIY (Do It Yourself) without expertise, time commitment, and interest.

How do you charge clients? What is your fee structure?

We do not charge any separate or direct fees to clients.

As AMFI-registered mutual fund distributors, we are compensated by Asset Management Companies (AMCs) through commissions on investments in the Regular Plan. This enables us to offer our services at no additional cost to you.

What is the difference between Direct Plan and Regular Plan?

The main difference is that direct plans are bought without an intermediary, leading to a lower expense ratio, while regular plans are invested through a distributor or advisor, have a higher expense ratio because it includes commission, and offer professional advice. Both plans are managed by the same fund manager and invest in the same underlying portfolio, with the primary difference being the method of investment and the associated costs.

Features Direct Plan Regular Plan
Investment Method Directly through the Asset Management Company (AMC) Through a mutual fund distributor, bank, or other intermediary
Expense Ratio & Fees Lower, as no intermediary or commission is involved Slightly higher, as it includes distributor commissions
Returns Potentially higher due to lower costs Slightly lower due to higher expenses
Advice & Guidance Investor makes decisions independently Professional advice is provided by the distributor
Suitability For financially aware and digitally comfortable individuals who have independent decision-making skills Ideal for beginners, busy professionals, those seeking ongoing suggestions, hand-holding, and monitoring of portfolios

Can you invest in Direct Plans and charge fees on them?

No, we cannot invest through Direct Plans or charge fees on them.

If you wish to invest in Direct Plans, you can either:

  • Approach a SEBI-registered Investment Advisor (RIA) who offers fee-based advisory services, or
  • Choose to invest directly with the Asset Management Companies (AMCs) through their platforms.

As a Mutual Fund Distributor, we can only facilitate investments under Regular Plans, where we are compensated by the AMC — at an ‘inbuild’ cost to you in the expense ratio.

I am already investing through another MFD. Can you review my portfolio?

We believe in building long-term relationships, not just chasing short-term returns.

If you’re satisfied with your current MFD, we encourage you to continue your relationship with them — consistency is key to achieving long-term financial goals.

However, if you’re unhappy with the service or feel your portfolio isn’t aligned with your needs, we’d be happy to have a conversation to understand your situation better before establishing a new relationship.

We also don’t recommend working with multiple advisors, as it can create confusion, overlapping strategies, and misaligned goals — often leading to poor outcomes.

Our goal is always to ensure your peace of mind and clarity in your financial journey.

How do you execute the transaction on my behalf?

We only initiate and send the transaction link on your behalf. The transaction is executed only after you authorize it and complete it through OTP verification via your registered email and mobile number.

The link, sent directly by NSE, MFU, CAMS, or KFintech platforms, which will include all details — investor name, scheme, amount, payment method, bank info, and a Transaction Reference Number (TRN) or Group Order Number (GORN).

You’ll receive confirmation or rejection via email/SMS from the Mutual Fund, NSE, or MFU platform. Once processed, a mutual fund statement will also be sent to you for your records.

Do you invest through Demats?

No. We invest in non-demat format through channel partners (MF Utility & NSE) and RTAs (CAMS and KFintech).

Can you share the portfolio of your existing clients?

We’re committed to protecting our clients’ privacy and confidentiality, so we don’t share individual portfolios.

However, we’re happy to discuss example strategies or typical portfolio structures that align with different goals, risk levels, and time horizons. Every investor is unique, and so is their portfolio.

How do you select funds?

We follow a disciplined, research-driven process to select funds.

Our selection is based on key factors like fund performance consistency, fund manager track record, risk-adjusted returns and investment style.

In short, we don’t chase short-term returns — we choose funds that align with long-term wealth creation.

Will you suggest schemes that give you higher commissions or help you achieve sales targets, like banks do?

No, we do not have any sales targets. Sales-driven goals often lead to misguidance and mis-selling, which ultimately create dissatisfaction for investors — we strictly avoid this.

At NM Financial Services, we believe in building long-term, trust-based relationships.

Just like a doctor prescribes treatment based on a patient’s needs, we recommend investment products based on your financial goals, risk profile, and suitability — not on commissions.

Our success lies in your financial well-being.

How do you know which fund is best suited for me?

We recommend funds that align with your profile — your financial goals, investment horizon, risk tolerance, and liquidity needs, not just what's performing well at the moment. It’s about suitability, not popularity.

Our goal is to match the right fund to the right investor — so your investment journey stays on track.

Could you review my existing portfolio and provide guidance?

We offer this only to our prospects.

When we design a new portfolio for you, we do take into consideration your existing mutual fund holdings — to ensure proper alignment, diversification, and to avoid duplication of schemes.

Our goal is to help you build a balanced, goal-oriented investment strategy going forward.

What is the expected portfolio return?

That's a fair question — but perhaps not the right one.

Rather than predicting returns, we help you build the right investor behaviour — to stay invested with discipline and patience, aligning your portfolio with your goals, risk tolerance, and investment horizon.

We don’t promise specific returns, as Markets are beyond anyone’s control, but how you respond to them — that's where the real value lies.

We help you commit to time investment over rate investment. Because, in the long run, it's not about timing the market — it's about time in the market.

How often do you review the portfolio?

We conduct a comprehensive portfolio review every six months and ensure that you receive at least one annual call, regardless of your portfolio performance.

We recommend changes only when required or if your goals or financial situation have changed. We believe in maintaining a focused, long-term approach, i.e., not unnecessary churning.

How can I track my portfolio?

You can easily track your portfolio in the following ways:

  • 📲 Login to our website using the credentials we provide OR
  • 📧 Request portfolio updates via email or WhatsApp from our team

🔒 Note: We do not share portfolio information with any unauthorized person unless we receive explicit communication from the account holder.

How often do you review whether the best-performing funds are in my portfolio?

We continuously monitor all recommended mutual fund schemes and their performance against benchmarks and category peers, consistency and suitability.

A detailed portfolio review is typically conducted every 6 to 12 months, or earlier if there are significant market changes, a shift in fund strategy, or updates in your financial goals.

Our focus is not just on chasing the “best performers”, but on ensuring your portfolio remains balanced, aligned with your goals, and positioned for long-term growth.

What is Ravivaar ki Paathshala? Where do you conduct it?

Ravivaar ki Paathshala is our unique Financial Literacy initiative, where we host small-group sessions (4–6 individuals) with individuals of similar ages.

These sessions are usually conducted:

  • At our office
  • On request at your workplace or institution
  • For employees, freshers, young professionals, or college students

We also conduct Investor Awareness Programs (IAPs) for a larger audience size as part of our commitment to financial education.

What topics do we cover in Ravivaar ki Paathshala?

Our sessions make finance simple, practical, and engaging — covering topics such as:

  • 💡 Saving Hacks
  • 📈 Basics of Investing
  • 🛡️ Risk Management
  • 🎯 Goal Planning (short- & long-term)
  • 🚀 The Power of Starting Early
  • 💰 How Insurance, Mutual Funds Work & Their Benefits

Each session is customised for the audience — whether students, professionals, or families — ensuring relevant, actionable financial insights every time.

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